MYRA WALLACE Collection © ALL RIGHTS RESERVED. 

TORINO FASHION WEEK MODEST WEAR 2018

"Global Glam for the Luxe Lifestyle"

Winners Announced : IFDC Concludes Torino Fashion Week with the IFDC AWARDS Ceremony

Chantique, Al Nisa design, and Bow Boutique -

 Winners of IFDC Awards - 2018

July 6th, 2018: Torino, Italy  

For the second year in a row, during the third edition of Torino Fashion Week, the Modest fashion runway by Islamic Fashion and Design Council (IFDC) recorded a great success.   

IFDC renewed its collaboration as Official Modest fashion partner of the event and on the evening of June 30th and July 1st, it took to the Italian catwalk a selection of modest brands coming from USA, Saudi Arabia, Dubai and Indonesia.   

TFW's appointment of IFDC as their exclusive official modest fashion partner has helped the fashion week to open their stage to a global and more diverse market that has a spending power to reach over $400 billion in 2018.

Huda Negassi

Myra Wallace

theShukran , the social media network meaning “thanks”, was appointed as IFDC's official Media Partner of the event as they broadcasted live feeds, images, and coverage of the captivating IFDC Modest Runways to over 400k viewers worldwide. The stunning coverage was exclusively captured by their press team and affiliate media partners.


“To spread the innovative soul of modesty is one of our core commitments“, explains Eva Cordioli, CEO of theShukran “Over these past days, our social network has turned into a borderless window display with the aim of promoting and encouraging IFDC designers in the modest fashion industry, coming from different parts of the world, to show the beauty of their talent".  

Madam Butterfly

Bow Boutique

The first night highlighted IFDC's modest fashion runways with made in the USA, opening designers were leading brands such as Huda Negassi,
Myra Wallace and Madam Butterfly. Al Nisa designs, last year’s recipients of two IFDC awards also showcased on this night to an enthusiastic audience!   

 

The following day, the flair changed into an international scene where American designer Mali Rose showcased their modest collection for little girls; then from Indonesia the colorful hues of street style by Schmiley Mo, while Saudi designer Bow Boutique used crayon shades and elegant fabrics for their unique abaya and dress line. We also witnessed supreme elegance by Chantique, coming from Brunei based in Dubai, where the designer is known for giving color to abayas for society fashionistas in the region. The designers, no doubt, concluded that modesty does not mean wearing long black dresses and that colors and accessories yield an elegance and beautiful narrative .  

Al Nisa Designs

To close the week, IFDC Awards ceremony took place to a full house. The jury was made up of Sara Aslaoui, Country Manager of IFDC Italia, Eva Cordioli, CEO theShukran and Marco Poli, Editorial Director at Fashion Illustrated of Milano Fashion Library, with Claudio Azzolini, Director of TModa as an honorary presenter.   

 

The winners, Al Nisa design, Chantique, and Bow Boutique were awarded IFDC’s Modest Runway distinctions. "The jury reviewed each collection based on use of fabric, style and modest compliance, and unique approach to designing”, said Claudio Azzolini, Director of TModa , “The decision was tough as jury members found themselves, like the rest of us, so engaged with each collection for its own special reasons”.  

 

The winning prize includes a 6 month global campaign with theShukran, who has over 400k modest lifestyle members worldwide, priority placement in the Milan Fashion Week show produced by Milano Fashion Library and a feature in their Fashion Illustrated issue. “Magazines dedicating features to modest fashion are on the rise”, said Marco Poli , Editor of Fashion Illustrated “Cover Magazine by IFDC has been a pioneer in starting this road and in honor of what the Islamic Fashion and Design Council has done, we would like to continue exposure of modest fashion throughout magazines published by Milano Fashion Library group ” .  

Mali Rose

Schmiley Mo

Chantique

“IFDC has always been involved to support brands and designers in the modest realm, through consulting, government initiatives, events, and so many more unique promotional activities, for this reason the choice of these two partners (theShukran and Milano Fashion Library) was strategic; an international social media platform like theShukran, with their focused passion for modesty, and a major publishing group like Milano Fashion Library, who have a sincere interest in further developing opportunities for the modest designers. It’s been a pleasure to work closely with both groups who helped make the IFDC Awards outstanding this year!” , said IFDCItaly's Sara Aslaoui.

About theShukran    
The first photographic social network born by an exemplary melting pot between the 2G- the second Muslim generation- and Italians with the unusual challenge to cross thoughts, tastes, feelings and values of different people worldwide, through a simple word : THANKS.   

 About Milano Fashion Library  
Milano Fashion Library is a private collection, one of the most significant historical archives in Europe, a place in which fashion pundits can peruse Italian and international magazines, trends, prints and catalogues dating from the 19th century to this day. MFL   is   tucked inside the Milano Fashion Apartment in the Tortona area in Milan, which also hosts a wealth of other events dedicated to Fashion and Design. The venue includes a large and stylish library where visitors can consult some 50,000 texts entirely dedicated to fashion, textiles and clothing, as well as watch DVDs of catwalks, digital books, documentaries, ads and interviews.    

About IFDC  
Islamic Fashion and Design Council (IFDC) is the world’s leading modest fashion and design council representing the Islamic economy and its stakeholders. IFDC, a leading advocate for modest fashion, art and design professionals and aspiring talent, has an array of products, services, and effective training programs for all levels. Our platform is designed to ensure the success of modest fashion and design in the global marketplace as we facilitate the industry players in accessing the vast growth potential. IFDC aligns itself with leading and budding mainstream and modest fashion and design brands, government organizations, institutions, corporations, media, global conferences, events, and fashion weeks to ensure a powerful, sustainable and supportive presence. For more information please visit www.IFDCouncil.org, or contact us at Office@IFDCouncil.org for details regarding IFDC events and/or media opportunities.

 Press inquiries : Office@IFDCitaly.org  

IContatti Press:

Office@IFDCitaly.org